2020 — Branding

Cosmopolitan, trendy, stylish

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The Pearl at South Bay is a contemporary seafood grill and raw bar coming to District Avenue at South Bay. The Pearl is committed to a high quality culinary experience with its open concept scratch kitchen and handmade cocktails. The Pearl team was looking for an original identity that communicated the cosmopolitan, trendy vibe of their new restaurant. I took inspiration from the restaurant’s focus on seafood and created a brand identity that looks like it could be underwater. The color palette and accents represent the varying shades of water and the iridescence of pearls. My work on the brand included a custom word mark, menus, signage, and a website. This project was completed under the creative direction of Lindsay Hill Design.

thepearlsouthbay.com